Government Business Consulting
On Target Group, Inc. as government marketing experts help you define your government offerings and takes you through the necessary steps to achieve government market success. There is a formula that works. It is:
Planning + Implementation + Response = Success
We can assist with any or all of our services listed below:
Planning your government sales campaigns
- Define your target market
- Frequently Asked Questions - Click Here
- Help determine your competition.
- Provide contract history of your product/service by key government agencies.
- Uncover agency forecasts to determine future sales opportunities.
- Create a Government Marketing plan.
Government marketing strategies that work
- Align your company with upcoming opportunities before they hit the bid channels.
- Craft your offer so it fulfills the agency’s purchasing requirements.
- Leverage key resources to enhance favorable outcomes.
- Establish strategic teaming arrangements with prime government contractors and other potential partners.
Implementing your planning and marketing strategies
- Perform proactive prospect services on your behalf with government and prime contractors.
- Train your team in effective government marketing strategies and contracting skills.
- Assist in the preparation of government solicitation responses.
- Provide advice on all aspects of your federal government initiatives.
- Government Checklist - Click Here
We refine and focus your existing plan for greater success by helping you answer the following important questions:
- Who are your competitors and how does your organization compare?
- What is the government target market and are you reaching that market in an effective manner?
- Why do others purchase your goods & services?
- Does your government marketing efforts stress those points?
- Does your marketing and sales plan enhance or distract from your image and positioning?
- Are you making the necessary adjustments to address the specific requirements and needs of federal purchasers?
- Does your government marketing program encompass both traditional and internet based methods?
- Does your advertising agency/ PR firm know and understand the government market and how to help you accomplish your marketing objectives?